Memory without recall, exposure without perception

Journal of Advertising Research

Volumn 40, Issue 6, 2000, Pages 49-54

  Krugman, Herbert E ^a,b,c,d  

^a Marketing Science Institute   (United States)

^b Market Research Council of New York   (United States)

^c Advertising Research Foundation   (United States)

^d Association of National Advertisers   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0010097763     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-40-6-49-54     Document Type: Article

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