The Emperor's old clothes: a rejoinder

International Journal of Advertising

Volumn 18, Issue 1, 1999, Pages 19-22

  Ehrenberg, Andrew ^a  

^a LONDON SOUTH BANK UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84884541831     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1999.11104741     Document Type: Article

References (4)

1. Barnard, N.R., & Ehrenberg, A.S.C., (1999) ‘Advertising and brand attitudes’, R&D Initiative Report No. 3. London: South Bank University.
2. Ehrenberg, A.S.C., Barnard, N.R., & Scriven, J.A., (1998) ‘Advertising is publicity not persuasion’, R&D Initiative Report No. 4. London: South Bank University.
3. Gardner, B.B., & Levy, S.J., (1955) ‘The product and the brand’, Harvard Business Review, March-April, 33–39.
4. White, R., (1999) “What can advertising really do for brands’, International Journal of Advertising, 18(1).