Advertising trends: Innovation and the process of creative destruction

Journal of Business Research

Volumn 37, Issue 3, 1996, Pages 163-171

  Zinkhan, George M ^a   Watson, Richard T ^b  

^a UNIVERSITY OF GEORGIA   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030295669     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(96)00066-5     Document Type: Article

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