A brief history of branding in China

Journal of Macromarketing

Volumn 30, Issue 3, 2010, Pages 210-221

  Eckhardt, Giana M ^a   Bengtsson, Anders ^b  

^a SUFFOLK UNIVERSITY   (United States)

^b Protobrand Sciences   (United States)

Author keywords

brands; China; consumer culture; vistory

Indexed keywords

EID: 77955377313     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146709352219     Document Type: Article

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