Brand effects on choice and choice set formation under uncertainty

Marketing Science

Volumn 26, Issue 5, 2007, Pages 679-697

  Swait, Joffre ^a   Erdem, Tülin ^b  

^a UNIVERSITY OF ALBERTA   (Canada)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

Brand choice; Brand preference; Branding; Choice models; Information economics; Juice; Perceived quality; Perceived risk; Personal computers

Indexed keywords

EID: 38549141843     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1060.0260     Document Type: Article

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