Trends, symbols and brand power in global markets: The business anthropology approach

Strategy & Leadership

Volumn 24, Issue 6, 1996, Pages 19-24

  Binstock Van Rij, Jeanne ^a  

^a Mass ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84993099304     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb054571     Document Type: Review

References (10)

1. Peter Drucker, “The Information Managers Truly Need,” Harvard Business Review, Jan.-Feb. 1995, pp. 54-62.
2. E.T. Hall, The Silent Language (New York: Doubleday, 1959).
3. A. Mehrabin, Silent Messages (Belmont, Calif.: Wadsworth, 1971).
4. M. Knapp, Essentials of Non-Verbal Communication (New York: Holt, Reinhart and Winston, 1980).
5. Richard J. Parmentier, Signs in Society: Studies in Semiotic Anthropology (Indianapolis: Indiana University Press, 1995).
6. John E. Sherry, Jr., ed., Contemporary Marteling and Consumer Behavior: An Anthropological Sourcebook (South Salt Lake, Utah: Sage Publications, 1995).
7. Jeanne Binstock van Rij, “The New Tokyo Teenager” and “The New Japanese Singles” (the first multi-client anthropological studies of customer cultural psychographics of television-raised customers), McCann-Erickson, Hakuhodo, Tokyo, 1986.
8. Jeanne Binstock van Rij, “The New Young Turks,” D.A.P., Direkt Marketing, Inc., Istanbul, 1990.
9. Paul Stobart, ed., Brand Power (New York: New York University Press, 1994).
10. Christine Restall, “The New Generation, 1977-1987,” McCann-Erickson European Youth Study, 1989.