The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets

Journal of Retailing and Consumer Services

Volumn 18, Issue 6, 2011, Pages 562-574

  Beristain, Jose Juan ^a   Zorrilla, Pilar ^a  

^a UNIVERSITY OF THE BASQUE COUNTRY UPV EHU   (Spain)

Author keywords

Brand management; Hypermarket; Price; Store brand equity; Store image

Indexed keywords

CONSUMPTION BEHAVIOR; EQUITY; HYPOTHESIS TESTING; MANAGEMENT PRACTICE; MODEL; PERCEPTION; RESEARCH WORK; RETAILING; THEORETICAL STUDY;

BASQUE COUNTRY; GUIPUZCOA; SPAIN;

EID: 80053241295     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2011.08.005     Document Type: Article

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