National versus store brand effects on consumer evaluation of a garment

Journal of Fashion Marketing and Management

Volumn 9, Issue 3, 2005, Pages 306-317

  d'Astous, Alain ^a   Saint Louis, Odile ^b  

^a HEC MONTRÉAL   (Canada)

^b Léger Marketing   (Canada)

Author keywords

Brand awareness; Brands; Clothing; Consumer psychology; Premium products

Indexed keywords

BRANDING; MARKETING; RETAILING;

EID: 23444438475     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020510610435     Document Type: Article

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