The impact of selected store image dimensions on retailer equity: Evidence from 10 Chinese hypermarkets

Journal of Retailing and Consumer Services

Volumn 16, Issue 6, 2009, Pages 486-494

  Jinfeng, Wu ^a   Zhilong, Tian ^b  

^a WUHAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

^b HUAZHONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

Author keywords

Consumer behavior; Hypermarket; Retailer equity; Retailing; Store image

Indexed keywords

CONCEPTUAL FRAMEWORK; CONSUMPTION BEHAVIOR; EMPIRICAL ANALYSIS; PROFITABILITY; RETAILING; THEORETICAL STUDY;

EID: 70349795491     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2009.08.002     Document Type: Article

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