Effects of virtual-experience combinations on consumer-related "sense of virtual community"

Internet Research

Volumn 21, Issue 4, 2011, Pages 408-434

  Keng, Ching Jui ^a   Ting, Hui Ying ^a   Chen, Ya Ting ^a  

^a NATIONAL TAIPEI UNIVERSITY OF TECHNOLOGY   (Taiwan)

Author keywords

Consumers; Internet; Parasocial interaction; Sense of virtual community; Virtual product experience; Virtual worlds

Indexed keywords

EID: 80052559898     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662241111158308     Document Type: Article

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