Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products

Journal of the Academy of Marketing Science

Volumn 32, Issue 1, 2004, Pages 20-31

  Franke, George R ^a   Huhmann, Bruce A ^b   Mothersbaugh, David L ^a  

^a UNIVERSITY OF ALABAMA   (United States)

^b NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

Ad readership; Advertising; Economics of information; Information content

Indexed keywords

EID: 0346432522     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070303257856     Document Type: Review

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