Validating the search, experience, and credence product classification framework

Journal of Business Research

Volumn 63, Issue 9-10, 2010, Pages 1079-1087

  Girard, Tulay ^a   Dion, Paul ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b SUSQUEHANNA UNIVERSITY   (United States)

Author keywords

Credence; Experience; Perceived risk; Retailer attributes; Search

Indexed keywords

EID: 77955276854     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.12.011     Document Type: Article

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