Consumer learning and the effects of virtual experience relative to indirect and direct product experience

Psychology and Marketing

Volumn 25, Issue 7, 2008, Pages 568-586

  Daugherty, Terry ^a   Li, Hairong ^b   Biocca, Frank ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

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EID: 49049104957     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20225     Document Type: Article

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