Impact of telepresence levels on internet advertising effects

Cyberpsychology and Behavior

Volumn 9, Issue 1, 2006, Pages 82-94

  Keng, Ching Jui ^a   Lin, Hung Yuan ^b  

^a NATIONAL TAIPEI UNIVERSITY OF TECHNOLOGY   (Taiwan)

^b NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; CONTENT PRESENCE; HUMAN; INTERNET; MAJOR CLINICAL STUDY; PERSONAL PRESENCE; RECALL; RECOGNITION; SOCIAL PRESENCE; TELECOMMUNICATION; TELEPRESENCE; VIRTUAL REALITY; VISUAL INFORMATION;

ADULT; ADVERTISING; ATTITUDE; COMMUNICATION; DEPTH PERCEPTION; FEEDBACK; FEMALE; HUMANS; INTERNET; MALE; MENTAL RECALL; MOTIVATION; REALITY TESTING; SOCIAL ENVIRONMENT; SOFTWARE; TAIWAN; USER-COMPUTER INTERFACE;

EID: 33644945097     PISSN: 10949313     EISSN: None     Source Type: Journal    
DOI: 10.1089/cpb.2006.9.82     Document Type: Article

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