The influence of virtual direct experience (VDE) on on-line ad message effectiveness

Journal of Advertising

Volumn 33, Issue 1, 2004, Pages 55-68

  Griffith, David A ^a   Chen, Qimei ^b  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b UNIVERSITY OF HAWAII   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2142760014     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2004.10639153     Document Type: Article

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