Virtual experience vs. brochures in the advertisement of scenic spots: How cognitive preferences and order effects influence advertising effects on consumers

Tourism Management

Volumn 29, Issue 1, 2008, Pages 146-150

  Chiou, Wen Bin ^a   Wan, Chin Sheng ^b   Lee, Hsin Yi ^c  

^a NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

^b NATIONAL KAOHSIUNG UNIVERSITY OF HOSPITALITY AND TOURISM   (Taiwan)

^c NATIONAL CHIAYI UNIVERSITY   (Taiwan)

Author keywords

Advertising effect; Cognitive preference; Order effects; Virtual experience

Indexed keywords

COGNITION; CONSUMPTION BEHAVIOR; LEISURE INDUSTRY; MARKETING; PREFERENCE BEHAVIOR; TOURISM DEVELOPMENT; TOURIST DESTINATION;

EID: 35048858915     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2007.03.016     Document Type: Article

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