Using Fuzzy Set Theory to assess country-of-origin effects on the formation of product attitude

Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

Volumn 3885 LNAI, Issue , 2006, Pages 138-149

  Brijs, Kris ^a   Vanhoof, Koen ^a   Brijs, Tom ^a   Karlis, Dimitris ^b  

^a HASSELT UNIVERSITY   (Belgium)

^b ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

[No Author keywords available]

Indexed keywords

DATA ACQUISITION; PROBLEM SOLVING; SET THEORY;

COUNTRY-OF-ORIGIN (COO); EMOTIONAL REACTIONS; SELF-ADMINISTERED QUESTIONNAIRES;

FUZZY SETS;

EID: 33745606016     PISSN: 03029743     EISSN: 16113349     Source Type: Book Series    
DOI: 10.1007/11681960_15     Document Type: Conference Paper

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