Response rate and response quality of Internet-based surveys: An experimental study

Marketing Letters

Volumn 15, Issue 1, 2004, Pages 21-36

  Deutskens, Elisabeth ^a   De Ruyter, Ko ^a   Wetzels, Martin ^b   Oosterveld, Paul ^c  

^a MAASTRICHT UNIVERSITY   (Netherlands)

^b EINDHOVEN UNIVERSITY OF TECHNOLOGY   (Netherlands)

^c Millward Brown/Centrum   (Netherlands)

Author keywords

Online marketing research; Questionnaire design; Response quality; Response rate

Indexed keywords

EID: 3843085006     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/B:MARK.0000021968.86465.00     Document Type: Article

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