Effects of web site atmospherics on consumer responses: Music and product presentation

Direct Marketing: An International Journal

Volumn 3, Issue 1, 2009, Pages 4-19

  Kim, Jung Hwan ^a   Kim, Minjeong ^b   Lennon, Sharron J ^c  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b OREGON STATE UNIVERSITY   (United States)

^c UNIVERSITY OF DELAWARE   (United States)

Author keywords

Consumer behaviour; Internet shopping; Music

Indexed keywords

EID: 70349309891     PISSN: 17505933     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505930910945705     Document Type: Article

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