Predicting online channel use for an online and print magazine: A case study

Internet Research

Volumn 18, Issue 3, 2008, Pages 266-285

  Srisuwan, Paweena ^a   Barnes, Stuart J ^a  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

Author keywords

Consumer behaviour; Magazine; Online operations

Indexed keywords

EID: 45749155997     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240810883317     Document Type: Article

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