Acceptance of online customization for apparel shopping

International Journal of Retail & Distribution Management

Volumn 37, Issue 5, 2009, Pages 389-407

  Cho, Hira ^a   Fiorito, Susan S ^b  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Clothing; Consumer behaviour; Customization; Electronic commerce; Internet shopping; United States of America

Indexed keywords

EID: 69649106665     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550910954892     Document Type: Article

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