The ordering of marketing theory: The influence of McCarthyism and the Cold War

Marketing Theory

Volumn 6, Issue 2, 2006, Pages 163-199

  Tadajewski, Mark ^a  

^a UNIVERSITY OF ESSEX   (United Kingdom)

Author keywords

cold war; marketing history; marketing theory; paradigm politics; philanthropy

Indexed keywords

EID: 84990316996     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593106063982     Document Type: Article

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