Nestlé: A brief history of the marketing strategies of the first multinational company in the Ottoman empire

Journal of Macromarketing

Volumn 27, Issue 1, 2007, Pages 74-85

  Köse, Yavuz ^a  

^a Institut for the Study of History and Culture of the Middle East

Author keywords

Advertising; Consumption; Istanbul; Marketing history; Middle East; Nestl ; Ottoman Empire; Turkey

Indexed keywords

EID: 33947631349     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146706296713     Document Type: Conference Paper

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