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Volumn 14, Issue 1, 2006, Pages 77-87

Exploit the levitt write cycle

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[No Author keywords available]

Indexed keywords


EID: 84875380037     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540500512139     Document Type: Article
Times cited : (11)

References (18)
  • 5
    • 85010334745 scopus 로고    scopus 로고
    • London: Cassell & Co
    • Davies, J., 2000. The Celts, London:Cassell & Co.
    • (2000) The Celts
    • Davies, J.1
  • 7
    • 85024592980 scopus 로고    scopus 로고
    • How 51 gorillas can make you seriously rich
    • 21 August, 77
    • The Economist. 2004. “ How 51 gorillas can make you seriously rich ”. In The Economist 21 August, 77
    • (2004) The Economist
  • 9
    • 0002288096 scopus 로고
    • Marketing myopia
    • Levitt, T., 1960. Marketing myopia. Harvard Business Review, 38(4):45–56.
    • (1960) Harvard Business Review , vol.38 , Issue.4 , pp. 45-56
    • Levitt, T.1
  • 11
    • 78549231266 scopus 로고
    • New York: Free Press, Reprinted in The Marketing Imagination
    • Levitt, T., 1965. “ Exploit the product life cycle ”. 173–99. New York:Free Press. Reprinted in The Marketing Imagination
    • (1965) Exploit the product life cycle , pp. 173-199
    • Levitt, T.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.