The critical role of social marketing

Critical Marketing: Defining the Field

Volumn , Issue , 2012, Pages 159-177

  Gordon, Ross ^a   Hastings, Gerard ^a   McDermott, Laura ^a,b   Siquier, Pierre ^c  

^a UNIVERSITY OF STIRLING   (United Kingdom)

^b OPEN UNIVERSITY   (United Kingdom)

^c Du Groupe Ligaris   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84864337258     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080549767     Document Type: Chapter

References (70)

1. Alvesson, M. (1994). 'Critical Theory and Consumer Marketing'. Scandinavian Journal of Management, 10(3), 291-313.
2. Anderson, S.J., Dewhirst, T. and Ling, P.M. (2006). 'Every document and picture tells a story: using internal corporate document reviews, semiotics, and content analysis to assess tobacco advertising'. Tobacco Control, 15, 254-261.
3. Aitken, P.P., Leather, D.S. and Scott, A.C. (1988). 'Ten-to sixteen-year-olds' perceptions of advertisements for alcoholic drinks'. Alcohol and Alcoholism, 23(6), 491-500.
4. ASPECT report (2004). 'Analysis of the Science and Policy for European Control of Tobacco,' European Commission.
5. Bakan, J. (2004). The Corporation. London: Constable.
6. Boaz, A., Ashby, D. and Young, K. (2002). 'Systematic reviews: what have they got to offer evidence based policy and practice?'. Working Paper 2. ESRC UK Centre for Evidence Based Policy and Practice.
7. Brownlie, D. and Saren, M. (1997), 'Beyond the one-dimensional marketing manager: the discourse of theory, practice and relevance'. International Journal of Research in Marketing, 14, 147-161.
8. Burton, D. (2000). 'Critical Marketing Theory: the blueprint?'. European Journal of Marketing, 35(5/6), 722-743.
9. Calfee, J. and Scheraga, C. (1994). 'The influence of advertising on alcohol consumption: a literature review and an econometric analysis of four European nations'. International Journal of Advertising, 13(4), 287-310.
10. Catterall, M., Maclaran, P. and Stevens, L. (1999). Marketing and Feminism: past, present and future. Accessed online at: http://www.mngt.waikato. ac.nz/ejrot/cmsconference/proceedings.htm
11. Chomsky, N. (2004). The Apothesis of Ronald Reagan: Divinity Through Marketing. Accessed online at: www.counterpunch.org
12. Chomsky, N. (2005). Elections Run by Same Guys Who Sell Toothpaste. Silver City, NM: International Relations Center.
13. Crane, A. (1997). 'The dynamics of marketing ethical products'. Journal of Marketing Management, 13, 6.
14. Cummings, K.M., Morley, C.P., Horan, J.K., Steger, C. and Leavell, N.R. (2002). 'Marketing to America's youth: evidence from corporate documents'. Tobacco Control, 11, 5-17.
15. Currie, C., Fairgrieve, J., Akhtar, P., Currie, D. (2002). Scottish Schools Adolescent Lifestyle and Substance Misuse Survey. National Report for the Scottish Executive, TSO.
16. Department of Health, HM Government, UK (2004). Choosing Health: Making Healthier Choices Easier. Public Health White Paper, Series No. CM 6374. London: The Stationery Office.
17. Devlin, E., Hasting, G. and Anderso, S. (2005). 'Dealing in drugs: an analysis of the pharmaceutical industry's marketing documents'. Appendix 33 (PI125) in House of Commons Health Committee Report-The Influence of the Pharmaceutical Industry-4th Report of Session 2004-05 Volume 2, 22nd March. London: The Stationery Office Ltd. http://www.publications.parliament. uk/pa/cm200405/cmselect/cmhealth/42/42ii.pdf
18. Dornbusch, R. (1996). 'Euro fantasies'. Foreign Affairs, September/October, 110-112.
19. Duffy, M. (1990). 'Advertising and alcoholic drink demand in the UK: some further Rotterdam model estimates'. International Journal of Advertising, 9, 247-257.
20. Fahy, J. (2000). 'Book review: No Logo'. Journal of Marketing, 64(3), 115-117.
21. Feldman, M. (1997). 'EMU and international conflict'. Foreign Affairs November/ December, 60-73.
22. Firat, A.F. and Venkatesh, A. (1993). 'Postmodernity: the age of marketing'. International Journal of Research in Marketing, 10(3), 227-249.
23. Food Standards Agency (2003). Outcome of an Academic Seminar to Review Recent Research on the Promotion of Foods to Children, 31 October. London: Food Standards Agency.
24. Franke, G.R. (2001). 'Applications of meta-analysis for marketing and public policy: A review'. Journal of Public Policy and Marketing, 20, 2(Fall), 186.
25. Friedman, M. (1997). 'Why Europe Can't Afford the Euro'. The Times (London) (November 19).
26. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues. London: Sage.
27. Goldberg, M.E. (1995), 'Social Marketing: are we fiddling while Rome burns?'. Journal of Consumer Psychology, 4(4), 347-370.
28. Hastings, G. and MacFadyen, L.M. (2000). 'A day in the life of an advertising man: review of internal documents from the UK tobacco industry's principle advertising agencies'. British Medical Journal, 321, 366-371.
29. Hastings, G.B., Stead, M., McDermott, L., Forsyth, A., MacKintosh, A.M., Rayner, M., Godfrey, G., Carahar, M. and Angus, K. (2003). Review of Research on the Effects of Food Promotion to Children-Final Report and Appendices. Prepared for the Food Standards Agency. Published on Food Standards Agency website: www.foodstandards.gov.uk/news/newsarchive/promote
30. Henry, H.W. and Waterson, M.J. (1981). 'The case for advertising alcohol and tobacco products'. In D.S. Leather, G.B. Hastings and J.K. Davis (eds), Health Education and the Media. Oxford: Pergamon Press, pp. 115-127.
31. Hetrick, W.P. and Lozada, H.R. (1994) 'Constructing the Critical Imagination: Comments and Necessary Diversions'., Journal of Consumer Research, 21 (December): 548-58.
32. Hibell, B., Andersson, B., Ahlström, S., Balakireva, O., Bjarnason, T., Kokkevi, A. and Morgan, M. (1999). The 1999 European School Survey Project on Alcohol and Other Drugs (ESPAD) Report.
33. House of Commons Health Committee (2005). The Influence of the Pharmaceutical Industry-Fourth Report of Session 2005-05, Vol. 1. London: The Stationery Office.
34. Holden, A. (2001). 'Who is watching the weakened Euro: U.S. international marketers hope someone in Europe will act'. Academy of Collegiate Marketing Educators. New Orleans: Louisiana (February 28-March 3).
35. ISD (2004). Alcohol briefing (unpublished report).
36. Jackson, M., Hastings, G., Wheeler, C., Eadie, D. and MacKintosh, A. (2000). Marketing alcohol to young people: implications for industry regulation and research policy. Addiction 95, S597-S608.
37. Jobber, D. (2001). Principles and Practices of Marketing. Maidenhead: McGraw Hill.
38. Klein, N. (2000). No Logo: Taking Aim at the Brand Bullies. London: Flamingo.
39. Klingemann, H. and Gmel, G. (2001). Mapping the Social Consequences of Alcohol. Dordrecht: Kluwer.
40. Kotler, P. and Zaltman, G. (1971). 'Social marketing: an approach to planned social change'. Journal of Marketing, 35, 3-12.
41. Lazer, W. and Kelley, E.J. (1973). Social Marketing: Perspectives and Viewpoints. Homewood: Richard D. Irwin.
42. Lee, B. and Tremblay, V.J. (1992). 'Advertising and the US market demand for beer'. Applied Economics, 24, 69-76.
43. Lefebvre, R.C. (1996). '25 years of Social Marketing: looking back to the future'. Social Marketing Quarterly, Special Issue, 51-58.
44. Lowe, S., Carr, A., Thomas, M. and Watkins-Mathys, L. (2005). 'The fourth hermeneutic in marketing theory'. Marketing Theory, 5(2), 185-203.
45. McDermott, L., Angus, K. (2003). Preliminary analysis of food industry advertising documents, Memorandum to the House of Commons Health Select Committee. November 2003. Available online: http://www.publications. parliament.uk/pa/cm200304/cmselect/cmhealth/23/23we62.htm
46. McDermott, L., O'Sullivan, T., Stead, M. and Hastings, G. (2006). Food advertising, pester power and its effects. International Journal of Advertising, 25(4): 513-539.
47. McDermott, L., Stead, M., Hastings, G., Kent, R. and Banerjee, S. (under review). 'Social marketing interventions for changing nutrition behaviour: a systematic review', Submitted to Preventive Medicine.
48. McDermott et al. (under review). At the time of writing this paper is under review with Preventive Medicine.
49. Merriman, J. (2002). 'Some observations on the transition to the Euro in France'. Conference on the Transition to the Euro, University of Notre Dame.
50. Monbiot, G. (1995). 'Greens must be whiter than white'. Guardian, 5th October, archive accessed online at: www.monbiot.com
51. Monbiot, G. (1998). 'Pester power'. Guardian, December 4th, archive accessed online at: www.monbiot.com
52. Monbiot, G. (1999) 'No Politics Please', Guardian, August 26th, archive accessed online at www.monbiot.com
53. Monbiot, G. (2001). Captive State: The Corporate Takeover of Britain. London: Pan.
54. Monbiot, G. (2002). 'The fake persuaders'. Guardian, 14th May, archive accessed online at: www.monbiot.com
55. Monbiot, G. (2006). 'Feeding crime'. Guardian, 2nd May 2006, archive accessed online at: www.monbiot.com
56. Mulrow, C.D. (1994). 'Systematic reviews: rationale for systematic reviews'. British Medical Journal, 309, 597-599.
57. Murray, Jeff B., and Julie L. Ozanne, (1991). "The Critical Imagination: Emancipatory Interest in Consumer Research." Journal of Consumer Research," 18 (September), 129-144.
58. Ofcom (2006). 'Television advertising of food and drink products to children-Options for new restrictions'. Available at http://www.ofcom.org.uk/ consult/condocs/foodads
59. Petticrew, M. (2001). 'Systematic reviews from astronomy to zoology: myths and misconceptions'. British Medical Journal, 332, 98-101.
60. Prime Minister's Strategy Unit (2004). The alcohol harm reduction strategy for England. London: The Stationery Office.
61. Pollay, R.W. (2000). 'Targeting youth and concerned smokers: evidence from Canadian tobacco industry documents'. Tobacco Control, 9, 136-147.
62. Richards, L., Fox, K., Roberts, C., Fletcher, L. and Goddard, E. (2004). Living in Britain 31, Results from the 2002 General Household Survey. London: ONS.
63. Silverman, D. (ed.) (1995). Interpreting Qualitative Data. London: Sage.
64. Snyder, L.B., Milici, F., Sun, X.H., Strizhakova, Y. and Slater, M. (2004). "The Effects of Alcohol Advertising on Drinking Among Youth," Archives of Pediatrics and Adolescent Medicine 160(2006): 18-24.
65. Stacy, A.W., Zogg, J.B., Unger, J.B. and Dent, C.W. (2004). 'Exposure to televised alcohol ads and subsequent adolescent alcohol'. Use American Journal of Health Behaviour, 28(6), 498-509.
66. Stead, M., Gordon, R., Angus, K. and McDermott, L. (2006). 'Effectiveness of social marketing interventions in bringing about individual, environmental and policy-level changes', paper submitted to Health Education (copy available from authors).
67. Thomas, M.J. (1999). 'Thoughts on building a just and stakeholding society'. 20th Anniversary Conference, Alliance of Universities for Democracy, Budapest (Hungary), 7 November.
68. Which? (2006). 'Failing children: Ofcom's proposals on food advertising to children'. Accessed online at: http://www.which.net/campaigns/food/ kidsfood/0604ofcomproposals.pdf
69. World Health Organization (2002). The World Health Report 2002: Reducing Risks, Promoting Healthy Life. Geneva: WHO.
70. Young, B. (2003). Advertising and Food Choice in Children: A Review of the Literature. London: The Advertising Association.