Thinking of marketing in meridian terms

marketing theory

Volumn 5, Issue 2, 2005, Pages 205-214

  Cova, Bernard ^a,b  

^a NONE   (France)

^b ESCP EUROPE   (France)

Author keywords

Mediterranean; moderation; postmodern; societing

Indexed keywords

EID: 85010949816     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593105052476     Document Type: Article

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