Ethical challenges of social marketing

Journal of Public Policy and Marketing

Volumn 21, Issue 1, 2002, Pages 14-25

  Brenkert, George G ^a  

^a GEORGETOWN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036015258     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.21.1.14.17601     Document Type: Article

References (25)

1. Challenges for the science and practice of social marketing
2. The theory of planned behavior
3. Marketing as exchange
4. Problems and challenges in social marketing
5. Marketing third world social change
6. Introduction to social marketing
7. The marketing of social causes: The first 10 years
8. Broadening the concept of marketing
9. Social marketing: An approach to planned social change
10. Social marketing: Its ethical dimensions
11. Ethical issues in social marketing
12. Carrots, sticks, and promises: A conceptual framework for the management of public health and social issues behaviors
13. Social marketing: Beyond the nostalgia
14. Cause-related marketing: A coalignment of marketing strategy and corporate philanthropy
15. Media advocacy: Promoting health through mass communication
16. Social marketing: What makes it different?