The governmentality of marketing discourse

Scandinavian Journal of Management

Volumn 22, Issue 4, 2006, Pages 275-291

  Skålén, Per ^a   Fellesson, Markus ^a   Fougère, Martin ^b  

^a KARLSTAD UNIVERSITY   (Sweden)

^b HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

Customer orientation; Foucault; Government; Governmentality; History of marketing thought

Indexed keywords

EID: 37849185465     PISSN: 09565221     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.scaman.2006.07.001     Document Type: Article

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