The child-parent purchase relationship: 'Pester power', human rights and retail ethics

Journal of Retailing and Consumer Services

Volumn 11, Issue 2, 2004, Pages 75-86

  Nicholls, Alexander James ^a   Cullen, Peter ^b  

^a UNIVERSITY OF SURREY   (United Kingdom)

^b LEEDS METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Business ethics; Human rights; Retail marketing

Indexed keywords

HUMAN RIGHTS; MARKETING; RETAILING;

EID: 1342266606     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-6989(02)00080-2     Document Type: Article

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