High-cost banner blindness: Ads increase perceived workload, hinder visual search, and are forgotten

ACM Transactions on Computer-Human Interaction

Volumn 12, Issue 4, 2005, Pages 423-445

  Burke, Moira ^a,e   Hornof, Anthony ^b   Nilsen, Erik ^c   Gorman, Nicholas ^d  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b UNIVERSITY OF OREGON   (United States)

^c LEWIS AND CLARK COLLEGE   (United States)

^d UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^e Carnegie Mellon University   (United States)

Author keywords

Animation; Banner ads; Eye tracking; Visual search; World Wide Web

Indexed keywords

ANIMATION; COMPUTER TESTING; COST EFFECTIVENESS; DATA ACQUISITION; MARKETING; MATHEMATICAL MODELS; SEMANTICS; WORLD WIDE WEB;

BANNER ADS; EYE TRACKING; VISUAL SEARCH; WEB DESIGN;

SEARCH ENGINES;

EID: 33745151438     PISSN: 10730516     EISSN: 10730516     Source Type: Journal    
DOI: 10.1145/1121112.1121116     Document Type: Article

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