Unconscious processing of web advertising: Effects on implicit memory, attitude toward the brand, and consideration set

Journal of Interactive Marketing

Volumn 22, Issue 2, 2008, Pages 2-18

  Yoo, Chan Yun ^a  

^a UNIVERSITY OF KENTUCKY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 51349167717     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1002/dir.20110     Document Type: Article

References (41)

1. Baker, W. E. (1999). When can affective conditioning and mere exposure directly influence brand choice? Journal of Advertising, 28, 31-46.
2. Baker, W. E., Hutchinson, J. W., Moore, D., & Nedungadi, P. (1986). Brand familiarity and advertising: Effects on the evoked set and brand preference. Advances in Consumer Research, 13, 637-642.
3. Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51, 1173-1182.
4. Briggs, R., & Hollis, N. (1997). Advertising on the Web: Is there response before click-through? Journal of Advertising Research, 37, 33-46.
5. Cho, C.-H. (2003). The effectiveness of banner advertisements: Involvement and click-through. Journalism and Mass Communication Quarterly, 80, 623-645.
6. Coates, S. H., Butler, L. T., & Berry, D. C. (2006). Implicit memory and consumer choice: The mediating role of brand familiarity. Applied Cognitive Psychology, 20, 1101-1116.
7. DeSchepper, B., & Treisman, A. M. (1996). Visual memory for novel shapes: Implicit coding without attention. Journal of Experimental Psychology: Learning, Memory, and Cognition, 22, 27-47.
8. Drèze, X., & Hussherr, F. -X. (2003). Internet advertising: Is anybody watching? Journal of Interactive Marketing, 17, 8-23.
9. Duke, C. R., & Carlson, L. ( 1994). Applying implicit memory measures: Word fragment completion in advertising tests. Journal of Current Issues and Research in Advertising, 16, 29-39.
10. Eighmey, J. (1997). Profiling user responses to commercial Web sites. Journal of Advertising Research, 37, 59-69.
11. Hoffman, D. L., & Novak, T. P. (1996). Marketing in the hyper-media computer-mediated environments: Conceptual foundation. Journal of Marketing, 60, 50-68.
12. Jacoby, L. L. (1991). A process dissociation framework: Separating automatic from intentional uses of memory. Journal of Memory and Language, 30, 513-541.
13. Jacoby, L. L., & Dallas, M. (1981). On the relationship between autobiographical memory and perceptual priming. Journal of Experimental Psychology: General, 110, 306-340.
14. Janiszewski, C. (1990). The influence of print advertisement organization on affect toward a brand name. Journal of Consumer Research, 17, 53-65.
15. Janiszewski, C. (1993). Preattentive mere exposure effects. Journal of Consumer Research, 20, 376-392.
16. Johnston, W. A., & Dark, V. J. (1986). Selective attention. Annual Review of Psychology, 37, 43-76.
17. Krishnan, H. S., & Chakravarti, D. ( 1999). Memory measures for pretesting advertisements: An integrative conceptual framework and a diagnostic template. Journal of Consumer Psychology, 8, 1-37.
18. Krishnan, H. S., & Trappey, C. V. ( 1999). Nonconscious memory processes in marketing: A historical perspective and future directions. Psychology & Marketing, 16, 451-457.
19. Kunst-Wilson, W. R., & Zajonc, R. B. (1980). Affective discrimination of stimuli that cannot be recognized. Science, 207, 557-558.
20. Lewicki, P., Hill, T., & Czyzewska, M. (1992). Nonconscious acquisition of information. American Psychologist, 47, 796-801.
21. MacInnis, D. J., & Jaworski, B. J. ( 1989). Information processing from advertisements: Toward an integrative frame-work. Journal of Marketing, 53, 1-22.
22. MacKenzie, S. B., Lutz, R. J., & Belch, G. E. ( 1986). The role of attitude toward the ad as a mediator of advertising effectiveness: A test of competing explanations. Journal of Marketing Research, 23, 130-143.
23. Nedungadi, P. (1990). Recall and consumer consideration sets: Influencing choice without altering brand evaluations. Journal of Consumer Research, 17, 263-276.
24. Packard, V. (1957). The hidden persuaders. New York: Pocket Books.
25. PriceWaterhouseCooper. (2007, May). IAB Internet advertising revenue report: 2006 full-year results. Retrieved June 27, 2006, from http://www.iab.net/resources/adrevenue/pdf/IAB_PwC_2006_final.pdf
26. Richardson-Klavehn, A., & Bjork, R. A. (1988). Measures of memory. In L. Porter & M. Rosenzweig (Eds.), Annual review of psychology (Vol. 39, pp. 475-543). Palo Alto, CA: Annual Reviews.
27. Roberts, J. H., & Lattin, J. M. (1991). Development and testing of a model of consideration set composition. Journal of Marketing Research, 28, 429-440.
28. Roediger, H. L. ( 1990). Implicit memory: Retention without remembering. American Psychologist, 45, 1043-1056.
29. Schacter, D. L. (1987). Implicit memory: History and current status. Journal of Experimental Psychology: Learning, Memory, and Cognition, 13, 501-508.
30. Schlosser, A. E., Shavitt, S., & Kanfer, A. (1999). Survey of Internet users' attitudes toward Internet advertising. Journal of Interactive Marketing, 13, 34-54.
31. Shankar, V., & Hollinger, M. (2007). Online and mobile advertising: Current scenario, emerging trends, and future directions, MSI Special Report: Marketing Science Institute.
32. Shapiro, S. ( 1999). When an ad's Influence is beyond our conscious control: Perceptual and conceptual fluency effects caused by incidental ad exposure. Journal of Consumer Research, 26, 16-36.
33. Shapiro, S., & MacInnis, D. J. (1992). Mapping the relationship between preattentive processing and attitude. In J. F. J. Sherry & B. Sternthal (Eds.), Advances in Consumer Research (Vol. 19, 505-513). Chicago: Association for Consumer Research.
34. Shocker, A., Ben-Akiva, M., Boccaro, B., & Nedungadi, P. ( 1991). Consideration set influences on consumer decision-making and choices: Issues, models, and suggestions. Marketing Letters, 2, 181-197.
35. Srinivas, K. (1993), Perceptual specificity in nonverbal priming. Journal of Experimental Psychology: Learning, Memory, and Cognition, 19, 582-602.
36. Treisman, A. M. ( 1980). Feature and objects: The fourteenth Bartlett memorial lecture. Quarterly Journal of Experimental Psychology, 40A, 201-237.
37. Tulving, E., & Schacter, D. L. (1990). Priming and human memory systems. Science, 247, 301-306.
38. Tulving, E., Schacter, D. L., & Stark, H. A. (1982). Priming effects in word-fragment completion are independent of recognition memory. Journal of Experimental Psychology: Learning, Memory, and Cognition, 8, 336-342.
39. Velmans, M. (1991). Is human information processing conscious? Behavioral and Brain Sciences, 14, 651-726.
40. Weldon, M. S. (1991). Mechanisms underlying priming on perceptual tests. Journal of Experimental Psychology: Learning, Memory, and Cognition, 17, 526-541.
41. Yoo, C. Y., & Kim, K. (2005). Processing of animation in online banner advertising: The roles of cognitive and emotional responses. Journal of Interactive Marketing, 19, 18-34.