Integrating text and pictorial information: Eye movements when looking at print advertisements

Journal of Experimental Psychology: Applied

Volumn 7, Issue 3, 2001, Pages 219-226

  Rayner, Keith ^b   Rotello, Caren M ^c   Stewart, Andrew J ^a   Keir, Jessica ^c   Duffy, Susan A ^c  

^a UNILEVER RESEARCH   (United Kingdom)

^b UNIVERSITY OF MASSACHUSETTS   (United States)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; ATTENTION; CLINICAL TRIAL; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; EYE FIXATION; EYE MOVEMENT; FEMALE; HUMAN; MALE; PATTERN RECOGNITION; PERCEPTION; RANDOMIZED CONTROLLED TRIAL; READING;

ADULT; ADVERTISING; ATTENTION; EYE MOVEMENTS; FEMALE; FIXATION, OCULAR; HUMANS; MALE; PATTERN RECOGNITION, VISUAL; READING; SIZE PERCEPTION;

EID: 85047684856     PISSN: 1076898X     EISSN: None     Source Type: Journal    
DOI: 10.1037/1076-898X.7.3.219     Document Type: Article

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