The effect of service convenience on post-purchasing behaviours

Industrial Management and Data Systems

Volumn 110, Issue 9, 2010, Pages 1420-1443

  Chang, Kuo Chien ^a   Chen, Mu Chen ^b   Hsu, Chia Lin ^c   Kuo, Nien Te ^d  

^a CHIHLEE INSTITUTE OF TECHNOLOGY   (Taiwan)

^b NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

^c NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^d MING CHUAN UNIVERSITY   (Taiwan)

Author keywords

China; Customer loyalty; Customer satisfaction; Individual behaviour; Service levels

Indexed keywords

CASUAL RELATIONSHIPS; CHINA; CONCEPTUAL MODEL; CUSTOMER LOYALTY; DESIGN/METHODOLOGY/APPROACH; INDIVIDUAL BEHAVIOUR; KEY ISSUES; MEDIATING EFFECT; MODERATING EFFECT; SERVICE GUARANTEES; SERVICE LEVELS; SERVICE VALUES; STATISTICAL ANALYSIS; STRUCTURAL EQUATION MODELLING;

SALES;

CUSTOMER SATISFACTION;

EID: 78049493602     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635571011087464     Document Type: Article

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