Co-branding and brand loyalty

Journal of Quality Assurance in Hospitality and Tourism

Volumn 8, Issue 2, 2007, Pages 1-23

  Kim, Woo Gon ^a   Lee, Soojin ^b   Lee, Hae Young ^c  

^a FLORIDA STATE UNIVERSITY   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

^c Kyungsung University   (South Korea)

Author keywords

Brand loyalty; Co branding; Customer satisfaction; Restaurant industry

Indexed keywords

EID: 67649118316     PISSN: 1528008X     EISSN: 15280098     Source Type: Journal    
DOI: 10.1300/J162v08n02_01     Document Type: Article

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