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Volumn 8, Issue 2, 2007, Pages 1-23

Co-branding and brand loyalty

Author keywords

Brand loyalty; Co branding; Customer satisfaction; Restaurant industry

Indexed keywords


EID: 67649118316     PISSN: 1528008X     EISSN: 15280098     Source Type: Journal    
DOI: 10.1300/J162v08n02_01     Document Type: Article
Times cited : (32)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.