The critical role of perceived risk and trust in determining customer satisfaction with automated banking channels

Services Marketing Quarterly

Volumn 30, Issue 2, 2009, Pages 174-193

  Cockrill, Antje ^a   Goode, Mark M H ^a   Beetles, Andrea ^b  

^a SWANSEA UNIVERSITY   (United Kingdom)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Consumer behaviour; Effects of moderators; Perceived risk; Predicting consumer satisfaction; Trust

Indexed keywords

EID: 70449339228     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1080/15332960802619231     Document Type: Article

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