Increasing the persuasiveness of a service guarantee: The role of service process evidence

Journal of Services Marketing

Volumn 15, Issue 2, 2001, Pages 147-159

  Marmorstein, Howard ^a   Sarel, Dan ^a   Lassar, Walfried M ^b  

^a UNIVERSITY OF MIAMI   (United States)

^b FLORIDA INTERNATIONAL UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Guarantees; Service quality

Indexed keywords

EID: 84986076196     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040110387935     Document Type: Article

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