Toward an understanding of consumer perspectives on experiences

Journal of Services Marketing

Volumn 24, Issue 7, 2010, Pages 518-531

  Baron, Steve ^a   Harris, Kim ^b  

^a UNIVERSITY OF LIVERPOOL MANAGEMENT SCHOOL   (United Kingdom)

^b UNIVERSITY OF LINCOLN   (United Kingdom)

Author keywords

Consumer behaviour; Consumer marketing; Consumers

Indexed keywords

EID: 77957883555     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041011081078     Document Type: Article

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