Beyond the frills of relationship marketing

Journal of Business Research

Volumn 57, Issue 11, 2004, Pages 1286-1294

  O'Malley, Lisa ^a   Prothero, Andrea ^b  

^a UNIVERSITY OF LIMERICK   (Ireland)

^b UNIVERSITY COLLEGE DUBLIN   (Ireland)

Author keywords

Intrusive marketing; Literate consumers; Relational rhetoric; Relationship marketing

Indexed keywords

EID: 4644353512     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00450-2     Document Type: Article

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