Barriers to relationship marketing in consumer retailing

Journal of Services Marketing

Volumn 14, Issue 3, 2000, Pages 272-285

  Pressey, Andrew D ^a   Mathews, Brian P ^a  

^a UNIVERSITY OF BEDFORDSHIRE   (United Kingdom)

Author keywords

Consumer behaviour; Relationship marketing; Retailing; Services marketing

Indexed keywords

EID: 84986078195     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040010327257     Document Type: Article

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