Cocreating customer value through hyperreality in the prepurchase service experience

Journal of Service Research

Volumn 8, Issue 2, 2005, Pages 149-161

  Edvardsson, Bo ^a,c,d   Enquist, Bo ^a   Johnston, Robert ^b,e  

^a KARLSTAD UNIVERSITY   (Sweden)

^b UNIVERSITY OF WARWICK   (United Kingdom)

^c Department of Business Administration ^*  (Sweden)

^d ARIZONA STATE UNIVERSITY   (United States)

^e Operations Management Group

Author keywords

Cocreation; Customer value; Experience; Hyperreality; Service

Indexed keywords

EID: 27844547636     PISSN: 10946705     EISSN: None     Source Type: Journal    
DOI: 10.1177/1094670505279729     Document Type: Review

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