-
1
-
-
0008984884
-
Managing the service factory
-
October
-
Baron, S., and Cassidy, K.: Managing the Service Factory. Professional Marketing 2(3) (October 1994): 21.
-
(1994)
Professional Marketing
, vol.2
, Issue.3
, pp. 21
-
-
Baron, S.1
Cassidy, K.2
-
2
-
-
0001892306
-
Oral participation in retail service delivery: A comparison of the roles of contact personnel and customers
-
Baron, S., Harris, K., and Davies, B. J.: Oral Participation in Retail Service Delivery: A Comparison of the Roles of Contact Personnel and Customers. European Journal of Marketing 30(9) (1996): 75-90.
-
(1996)
European Journal of Marketing
, vol.30
, Issue.9
, pp. 75-90
-
-
Baron, S.1
Harris, K.2
Davies, B.J.3
-
3
-
-
0009000830
-
Attitude survey data reduction using CHAID
-
G. J. Hooley and M. K. Hussey, eds., Academic Press, London
-
Baron, S., and Phillips, D.: Attitude Survey Data Reduction Using CHAID, in Quantitative Methods in Marketing, G. J. Hooley and M. K. Hussey, eds., Academic Press, London. 1994.
-
(1994)
Quantitative Methods in Marketing
-
-
Baron, S.1
Phillips, D.2
-
4
-
-
0002157734
-
Self-service consumer: An exploratory study
-
Fall
-
Bateson, J. E. G.: Self-Service Consumer: An Exploratory Study. Journal of Retailing 61(3) (Fall 1985): 49-75.
-
(1985)
Journal of Retailing
, vol.61
, Issue.3
, pp. 49-75
-
-
Bateson, J.E.G.1
-
6
-
-
0039488609
-
Customer-to-customer: The forgotten relationship in relationship marketing
-
Emory University, Atlanta, GA
-
Clark, T., and Martin, C. E.: Customer-to-Customer: the Forgotten Relationship in Relationship Marketing. Proceedings of the Research Conference on Relationship Marketing: Theory, Methods and Applications, Emory University, Atlanta, GA. 1994.
-
(1994)
Proceedings of the Research Conference on Relationship Marketing: Theory, Methods and Applications
-
-
Clark, T.1
Martin, C.E.2
-
7
-
-
0004315999
-
-
Irwin, Boston
-
Engel, J. F., Warshaw, M. R., and Kinnear, T. C.: Promotional Strategy: Managing the Marketing Communications Process, 7th ed., Irwin, Boston. 1991.
-
(1991)
Promotional Strategy: Managing the Marketing Communications Process, 7th Ed.
-
-
Engel, J.F.1
Warshaw, M.R.2
Kinnear, T.C.3
-
8
-
-
0008984885
-
The service experience as theater
-
J. E. Sherry, Jr. and B. Stemthal, eds., Association for Consumer Research, Provo, UT
-
Grove, S. J., and Fisk, R. P.: The Service Experience as Theater, in Advances in Consumer Research, Vol. 19, J. E. Sherry, Jr. and B. Stemthal, eds., Association for Consumer Research, Provo, UT. 1992, pp. 455-461.
-
(1992)
Advances in Consumer Research
, vol.19
, pp. 455-461
-
-
Grove, S.J.1
Fisk, R.P.2
-
9
-
-
0008988422
-
Oral participation of customers in a retail setting: An empirical study
-
Le Londe les Maures, France, May
-
Harris, K., Baron, S., and Ratcliffe, J.: Oral Participation of Customers in a Retail Setting: An Empirical Study. Proceedings of the 3rd International Research Seminar in Service Management, Le Londe les Maures, France, May 1994.
-
(1994)
Proceedings of the 3rd International Research Seminar in Service Management
-
-
Harris, K.1
Baron, S.2
Ratcliffe, J.3
-
10
-
-
0008997694
-
Customers as oral participants in a service setting
-
Harris, K., Baron, S., and Ratcliffe, J.: Customers as Oral Participants in a Service Setting. Journal of Services Marketing 9(4) (1995): 64-76.
-
(1995)
Journal of Services Marketing
, vol.9
, Issue.4
, pp. 64-76
-
-
Harris, K.1
Baron, S.2
Ratcliffe, J.3
-
11
-
-
0000069773
-
The CHAID approach to segmentation modeling
-
R. P. Bagozzi, ed., Blackwell, Cambridge, MA
-
Magidson, J.: The CHAID Approach to Segmentation Modeling, in Advanced Methods of Marketing Research, R. P. Bagozzi, ed., Blackwell, Cambridge, MA. 1994.
-
(1994)
Advanced Methods of Marketing Research
-
-
Magidson, J.1
-
12
-
-
0030555497
-
Consumer-to-consumer relationships: Satisfaction with other consumers' public behavior
-
Summer
-
Martin, C. L.: Consumer-to-Consumer Relationships: Satisfaction with Other Consumers' Public Behavior. Journal of Consumer Affairs 30(1) (Summer 1996): 146-169.
-
(1996)
Journal of Consumer Affairs
, vol.30
, Issue.1
, pp. 146-169
-
-
Martin, C.L.1
-
13
-
-
44949245458
-
Compatibility management: Customer-to-customer relationships in service environments
-
Martin, C. L., and Pranter, C. A.: Compatibility Management: Customer-to-Customer Relationships in Service Environments. Journal of Services Marketing 3 (1989): 5-15.
-
(1989)
Journal of Services Marketing
, vol.3
, pp. 5-15
-
-
Martin, C.L.1
Pranter, C.A.2
-
14
-
-
0000819830
-
Unacquainted influencers: When strangers interact in the retail setting
-
McGrath, M. A., and Otnes, C.: Unacquainted Influencers: When Strangers Interact in the Retail Setting. Journal of Business Research 32 (1995): 261-272.
-
(1995)
Journal of Business Research
, vol.32
, pp. 261-272
-
-
McGrath, M.A.1
Otnes, C.2
-
15
-
-
0008988090
-
Shopping with consumers: Usage as past, present and future research
-
Otnes, C., McGrath, M. A., and Lowrey, T.: Shopping with Consumers: Usage as Past, Present and Future Research. Journal of Retailing and Consumer Services 2(2) (1995): 97-110.
-
(1995)
Journal of Retailing and Consumer Services
, vol.2
, Issue.2
, pp. 97-110
-
-
Otnes, C.1
McGrath, M.A.2
Lowrey, T.3
-
16
-
-
0008984886
-
Compatibility management roles in service performers
-
Pranter, C. A., and Martin, C. L.: Compatibility Management Roles in Service Performers. Journal of Services Marketing 5 (1991): 43-53.
-
(1991)
Journal of Services Marketing
, vol.5
, pp. 43-53
-
-
Pranter, C.A.1
Martin, C.L.2
-
17
-
-
84992932637
-
Going to extremes: Managing service encounters and assessing provider performance
-
April
-
Price, L. L., Arnould, E. J., and Tierney, P.: Going to Extremes: Managing Service Encounters and Assessing Provider Performance. Journal of Marketing 59 (April 1995): 83-97.
-
(1995)
Journal of Marketing
, vol.59
, pp. 83-97
-
-
Price, L.L.1
Arnould, E.J.2
Tierney, P.3
-
19
-
-
0009073382
-
Retail sales transactions and customer "purchase pal" effects on buying behavior
-
Fall
-
Woodside, A. G., and Sims, T. J.: Retail Sales Transactions and Customer "Purchase Pal" Effects on Buying Behavior. Journal of Retailing 52 (Fall 1976): 57-64.
-
(1976)
Journal of Retailing
, vol.52
, pp. 57-64
-
-
Woodside, A.G.1
Sims, T.J.2
|