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Volumn 30, Issue 11, 2010, Pages 1837-1852

Measuring the antecedents of e-loyalty and the effect of switching costs on website

Author keywords

B2C e commerce; E loyalty; E service quality; Perceived value; Switching costs

Indexed keywords

ELECTRONIC COMMERCE; INTERNET; MARKETING; SERVICE SECTOR; WORLD WIDE WEB;

EID: 77956456294     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060802626774     Document Type: Article
Times cited : (70)

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