The appeal of a town's separately branded environments to market segments and the segmented appeal of digital signage

Place Branding and Public Diplomacy

Volumn 6, Issue 2, 2010, Pages 156-175

  Dennis, Charles ^a   Michon, Richard ^b   Newman, Andrew ^c  

^a BRUNEL UNIVERSITY   (United Kingdom)

^b RYERSON UNIVERSITY   (Canada)

^c MISSOURI STATE UNIVERSITY   (United States)

Author keywords

digital signage; mall branding; market segmentation; retail atmospherics; shopping centre; town

Indexed keywords

EID: 77956303788     PISSN: 17518040     EISSN: 17518059     Source Type: Journal    
DOI: 10.1057/pb.2010.14     Document Type: Article

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