Upscale image transfer from malls to stores: A self-image congruence explanation

Journal of Business Research

Volumn 59, Issue 12, 2006, Pages 1288-1296

  Chebat, Jean Charles ^a   Sirgy, M Joseph ^b   St James, Valerie ^c  

^a HEC MONTRÉAL   (Canada)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

^c Johnson and Johnson ^*  (Canada)

Author keywords

Self congruity; Self image congruence; Socio economic status

Indexed keywords

EID: 33751329291     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.09.007     Document Type: Article

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