Point-of-purchase displays, product organization, and brand purchase likelihoods

Journal of the Academy of Marketing Science

Volumn 27, Issue 4, 1999, Pages 428-441

  Areni, Charles S ^a   Duhan, Dale F ^b,d   Kiecker, Pamela ^c  

^a UNIVERSITY OF SYDNEY   (Australia)

^b TEXAS TECH UNIVERSITY   (United States)

^c VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

^d TEXAS TECH UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 22844453301     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070399274003     Document Type: Article

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