Colors and cultures: Exploring the effects of mall décor on consumer perceptions

Journal of Business Research

Volumn 60, Issue 3, 2007, Pages 189-196

  Chebat, Jean Charles ^a   Morrin, Maureen ^b  

^a HEC MONTRÉAL   (Canada)

^b RUTGERS UNIVERSITY   (United States)

Author keywords

Color; Consumer; D cor; Subculture

Indexed keywords

EID: 33846707538     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.11.003     Document Type: Article

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