Comparing more and less customized retail services

Journal of Retailing and Consumer Services

Volumn 4, Issue 1, 1997, Pages 13-24

  Ang, Swee Hoon ^a   Leong, Siew Meng ^a   Lim, Joseph ^b  

^a Faculty of Business Administration   (Singapore)

^b Banque Indosuez   (Singapore)

Author keywords

Customization; Emotional responses; Layout; Signage

Indexed keywords

EID: 0041822700     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/0969-6989(95)00091-7     Document Type: Article

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