Making sense of market segmentation: A fashion retailing case

European Journal of Marketing

Volumn 41, Issue 5-6, 2007, Pages 439-465

  Quinn, Leex ^a   Hines, Tony ^a   Bennison, David ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Decision making; Fashion industry; Market segmentation; Marketing strategy; Retailing

Indexed keywords

EID: 34249748306     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560710737552     Document Type: Review

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