The mediating effects of perception and emotion: Digital signage in mall atmospherics

Journal of Retailing and Consumer Services

Volumn 17, Issue 3, 2010, Pages 205-215

  Dennis, Charles ^a   Newman, Andrew ^b   Michon, Richard ^d   Josko Brakus, J ^a   Tiu Wright, Len ^c  

^a BRUNEL UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF SALFORD   (United Kingdom)

^c DE MONTFORT UNIVERSITY   (United Kingdom)

^d RYERSON UNIVERSITY   (Canada)

Author keywords

Atmospherics; Cognitive processing; Digital communications network; Digital signage; Environmental psychology; Shopping center

Indexed keywords

COGNITION; COMMUNICATION NETWORK; DIGITAL IMAGE; PERCEPTION; PSYCHOLOGY; SHOPPING ACTIVITY; SOCIAL BEHAVIOR;

EID: 77952549110     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2010.03.009     Document Type: Article

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