Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store

Journal of Business Research

Volumn 59, Issue 12, 2006, Pages 1281-1287

  Spangenberg, Eric R ^a   Sprott, David E ^a   Grohmann, Bianca ^b   Tracy, Daniel L ^c  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b John Molson School of Business   (Canada)

^c UNIVERSITY OF TENNESSEE AT MARTIN   (United States)

Author keywords

Ambient scent; Consumer psychology; Gender effects; Retail environments

Indexed keywords

EID: 33751350524     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.08.006     Document Type: Article

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